Apparently if you’re reading a “dead-tree book” (a ridiculous sound bite/stigma/catchphrase/idiotic comment that makes my skin crawl), you’re an isolated bookworm who wants to avoid other people. Then there is this:
“There may once have been a slight stigma about people reading alone, but I think that it no longer exists because of the advancement of our current technology,” she said. “We are in a high-tech era and the sleekness and portability of the iPad erases any negative notions or stigmas associated with reading alone.”
If you’re worried about how you look when you’re reading a book alone, (this is versus some creepy guy on the subway reading with you over your shoulder? I’m confused about how NOT to read alone), you may have other issues. Have these people ever heard of book clubs? Friends sharing their latest reads with others over dinner? Book readings? Librarything? None of these require you to be reading a book electronically and they are certainly not anti-social. This is purely about looking plugged in and cool.
Obviously I am for advances in reading and library technology, based on the content of this freaking tumblr. What I really want to know is how much money Apple paid for this advertising article.